Create a Sales Post with Product Variants

Updated: 9/30/2022
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With Post Office, it is easy to create and schedule a Sales post on Facebook. Our robot PO ensures that communication with your customers runs smoothly. This article goes through how to step-by-step create a Sales post with product variants.

If you need help creating a Sales post with a single product, see more here.

  • 1
    Open Post Office and go to Offers.

  • 2
    Press ➕ in the top right corner and select Facebook.

  • 3
    Add the desired text to the post. A footer is automatically inserted at the end of the post text with info for customers on how they can order goods.
  • 4
    Add an image, video, or link to the product.
  • 5
    Get help editing your image and adding graphics here.
  • 6
    Choose the post type Offer - variants. If you want to create an offer with a single product, see more here. The platform for Sales posts is automatically set to Facebook.
  • 7
    Choose dates for the Sales post:

Post Date

Choose the time the post should be published.

Expiry Date

Choose a time when your Sales post is no longer valid. After this, it will no longer be possible for your customers to order the offer via the post.


When is it possible for your customers to pick up their ordered goods in the store?

  • 8
    Enter the name of the product.
  • 9
    Enter information about product variants:

Variant Name

Add the name of the individual variant, e.g., color, size, or type.

Price per unit

The price the customer can buy 1 piece of the item for.

Quantity for sale

How many pieces are you selling of this item?

Max. quantity per order

Specify how many pieces each customer can buy at most.

  • 9
    If more variants are desired, they can be added by + add variant at the bottom of the screen.
  • 10
    When the desired variants are added, press create in the top right corner and let the post upload.
  • 11
    Press the button with the checkmark to approve the post.
  • 12
    Your Sales post is now approved and will be posted on the specified date and time.
  • 13
    Until this time, you can always remove your approval by clicking the red checkmark. This gives you the option to edit the post by clicking the pen icon. Just remember to approve the post again after editing, so the checkmark is red.

See how to edit a published Sales post here.

Save time by duplicating variants

It is time-saving to duplicate a variant if the information is the same. Press the three dots in the top right corner of the variant and select duplicate variant. Just remember to change the variant name. If you have added one variant too many, press the three dots to the right of the variant and select remove.